01 / ROUTE-TO-MARKET
Route-to-Market Architecture
Distribution design, territory mapping, DMS integration and retail activation, built on Unilever-grade field discipline across Abidjan and upcountry markets.
Effective Coverage Company · Abidjan, Côte d’Ivoire
Your brand. Francophone West Africa. Done right.
ECCO designs and executes market entry, route-to-market and B2B deal-making across 8 Francophone ECOWAS markets. We do not report from the sideline: we get into the trade, build the commercial relationships and deliver measurable coverage, with the rigor of a global advisory firm.
17+ yrsFrancophone West Africa experience
8 marketsFrancophone ECOWAS landed-cost and entry models
Unilever-trainedOut-of-Home to multi-channel territory management
3 practicesFMCG · Wine & Spirits · GovTech
FR / ENFully bilingual delivery
What we do
Six capabilities. One objective: commercial results.
We do not hand you a slide deck and leave. We build the route, secure the partners and stay accountable to the numbers.
02 / MARKET ENTRY
West Africa Market Entry
Wrong distributor, wrong pricing, wrong RTM architecture? We fix it: importer shortlists, pricing, trade terms and launch execution across 8 markets.
03 / WINE & SPIRITS
Wine & Spirits Development
End-to-end entry for European producers: importer identification, trade marketing, landed cost modeling across 8 markets and B2B event programming.
04 / PUBLIC SECTOR
Public Sector & GovTech (B2G)
Ministry-level business-development interface for digital identity and infrastructure providers seeking public-sector partnerships, aligned with Côte d’Ivoire’s National Development Plan 2026–2030.
05 / DIAGNOSTICS
Distribution Diagnostics & Benchmarking
Coverage and performance audits that show where volume is lost and what to fix first.
06 / DUE DILIGENCE
Opportunity Sizing & Due Diligence
A credible landed cost model, an honest importer shortlist and a realistic entry plan. Independent commercial due diligence for investors and acquirers.
Flagship event
ECCO Deal Room: B2B matchmaking built to close.
Trade fairs give you a badge and a pile of business cards. The ECCO Deal Room gives you pre-qualified, scheduled meetings with buyers, distributors and decision-makers who are ready to transact. An original B2B matchmaking format, created by ECCO’s founder.
01
Qualify
Every participant is screened on capacity, intent and fit. No tourists, no noise.
02
Match
Our scoring method pairs supply with demand on product, volume, territory and readiness to commit.
03
Meet
Curated one-to-one sessions with a clear agenda, interpreters when needed and ECCO facilitators in the room.
04
Close
Structured follow-up, term-sheet support and 90-day tracking until deals are signed and shipped.
PILOT EDITION · Q1 2027
Request an invitation →Agricultural Inputs & Herbicides
Manufacturers, importers, agri-distributors and cooperatives meet in one room. Limited seats to protect meeting quality.
For suppliers: reach vetted buyers and distributors without months of cold prospecting.
For buyers: meet credible suppliers whose offers have already been screened.
For investors and institutions: see real commercial flow and real counterparties in one place.
The ECCO standard
Big 4 discipline. Local reality.
International firms bring method but often lack ground truth. Local intermediaries know the market but rarely deliver structure. ECCO is built to bring both.
| What you expect | How ECCO delivers |
|---|---|
| Rigorous methodology | Proven frameworks and a diagnostic tool applied consistently on every mission. |
| Senior-led delivery | The founder leads your engagement. No bait-and-switch with junior teams. |
| Clear deliverables | Defined scope, milestones, reporting and executive-ready documents in English or French. |
| Confidentiality and integrity | Strict NDA practice, transparent fees, zero hidden commissions. |
| Access that opens doors | Working relationships across business federations, regulators, development finance institutions and the private sector. |
Founder track record
17 years inside the trade, not above it.
Founded in 2022 by a practitioner who has run distribution, sales and bottler networks across the region.
Unilever Côte d’Ivoire
Out-of-Home channel development, then multi-channel territory management across Abidjan and upcountry markets.
Moov CI & Nouvelle Parfumerie Gandour
Sales management in telecoms, then business development in personal care and fragrance.
Tampico Beverages
Four years as West & Central Africa business consultant, managing bottler networks across Côte d’Ivoire, Sénégal and Cameroun.
Agri-commodities trading
A 2013 venture that taught how frontier markets move goods when formal infrastructure is missing.
Who we serve
Built for decision-makers.
International brands
FMCG, beverage, food and personal-care exporters entering West Africa for the first time or fixing a weak setup.
Wine & spirits producers
Estates and houses seeking an importer or exclusive partner in the UEMOA zone.
Multinational subsidiaries
Teams needing an independent RTM audit and a redeployment plan.
Investors & DFIs
Funds and institutions requiring commercial due diligence and market intelligence.
Technology & infrastructure providers
Digital identity, GovTech and infrastructure firms seeking public-sector partnerships in the region.
Trade promotion bodies
Chambers, export agencies and embassies who need a reliable partner for delegations.
Let’s talk
Ready to win in West Africa?
Tell us your product, your target and your timeline. You will receive a structured response within two business days.
ECCO
Let’s build your route into West Africa.
Share a few details and the ECCO team will get back to you within two business days.
Prefer to book a call? →Connect on LinkedIn ↗